Heroine Make Mascara

Heroine Make mascara is a waterproof, long-lasting Japanese mascara renowned for its superior curl retention and smudge-proof formula, delivering thick, voluminous lashes that stay put through sweat, tears, and water.

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Rankings by Sentiment Analysis

Reddit Rank

Total Upvotes

1458

Editorial Summary: Heroine Make mascara is a beast at staying put—waterproof, smudge-proof, and holds a curl like no other. But man, getting it off is a pain and you'll need the brand's remover or a good oil. Clumps can happen if you pile it on, and some find it a bit harsh. Still, total love from lash curlers everywhere.

Pros

✓Exceptional waterproof and smudge-proof performance
✓Holds curl for up to 12 hours or more
✓Provides thick, voluminous lashes with minimal clumping
✓Widely praised as a holy grail mascara by many users
✓Affordable compared to high-end mascaras

Cons

✗Difficult and time-consuming to remove, often requiring special removers
✗Can be clumpy or wet straight from the tube for some users
✗Not ideal for bottom lashes due to larger applicator
✗May cause irritation or discomfort for some users
✗Fibers in formula can fall into eyes during the day

Methodology: Analyzed 100 Reddit user quotes from subreddits including AsianBeauty, MakeupAddiction, Sephora, and beautytalkph collected between January 2016 and June 2025, focusing on consumer experiences with Heroine Make mascara's performance, longevity, removability, and overall satisfaction.

Asked by Redditors

Is Heroine Make mascara waterproof?

Yes, it is highly waterproof and smudge-proof, often described as "Armageddon proof." Users report it stays on through swimming, crying, and sweating.

How do I remove Heroine Make mascara?

Due to its strong waterproof formula, it requires a dedicated mascara remover from the brand or a good cleansing balm/oil; micellar water alone is usually insufficient.

Does it hold curls well?

Yes, it holds eyelash curls for 8 to 12+ hours effectively, making it popular among users with straight lashes.

Is the mascara clumpy?

Some users report it can be clumpy if over-applied, but generally it provides a thick lash look; combing through lashes can help reduce clumps.

Is Heroine Make suitable for sensitive eyes?

A few users mention eye discomfort or irritation, so those with sensitive eyes should patch test or proceed cautiously.

Reddit Reviews:

Calculated by the the number of posts or comments that have an opinion on this product

Positive

217

Neutral

Negative

This mascara has been a consistent repurchase for me, not just because mascaras have a very limited lifespan but because it's genuinely the one, my forever makeup love, my og. Anyway, while decluttering, I stumbled upon one of my old and probably expired 😭 heroine make mascara and decided to try it again and naalala ko how it got me through a really bad breakup noon na even after hours of crying, ni isang smudge wala, yang pilik ko nakatayo pa rin.

u/[deleted]Sentiment: likely positive Upvotes: 455

I never thought I would say this, but I am retiring my Heroine Make Long & Curl in place of this mascara. The good: keeps the eyelashes curled up to 12 hours, waterproof, and even distribution of product between lashes. I wore this during a boat trip where I snorkelled multiple times and swam at the sea like there's no tomorrow and it did come off but not completely. I would say half of the product was still there but the curl was gone (at this point, I wasn't even mad. The bad: Not really a con since it's expected but because it's very waterproof, it does need a strong makeup remover. From my exp, cleansing oil doesn't really remove it enough as well as micellar water. I've noticed balms tend to work better (used Heimish cleansing balm and it comes off like a dream). Rate: 5/5

u/unanatkumotSentiment: likely positive Upvotes: 240

It is a little bit stubborn to remove, but easier than the Heroine Make one (which is quite good for curl but nothing on this Cezanne!). Cezanne recommends using their mascara remover, but I was okay removing mine with my make up remover (Chifure Washable Cold Cream) and my little microfiber makeup pad. (Edit: after using this for a while now, I now recommend using a mascara remover like the one from Heroine Make!)

u/yakisobagurlSentiment: likely positive Upvotes: 198

Heroine make use to be my favorite, but it gets clumpy and looks less natural after a few uses.

u/Redwood_momoSentiment: likely negative Upvotes: 160

Sharing with you how my HG mascara looks on me. Super LOOOOOONG lasting niya, I swear. 😭❤️ PROS: Smudge-proof, swaetproof and waterproof!! Lahat na ng proof!! 🤣 CONS: Mahirap talaga tanggalin even when using my softymo oil cleanser, I suggest you get the lash remover from the same brand. Rating: ⭐⭐⭐⭐⭐ If you're contemplating whether you should buy it or not, CHECKOUT MO NA YAN SIS!! 💖

u/[deleted]Sentiment: likely positive Upvotes: 134

Heroine Make if you want a thicker looking lash, CLIO if you want a more natural looking lash. Whichever one you choose, use the Etude House Dr Mascara Fixer beforehand as a primer and it’ll hold all day even in humid weather! Remove with Heroine Make mascara remover :)

u/giamyloveSentiment: likely neutral Upvotes: 126

I purchased some Heroine Make mascara over a month ago (I believe long and curl). In the beginning I couldn't find an oil that would remove it! I finally caved and purchased their own remover.

u/[OP]Sentiment: likely negative Upvotes: 99

My HG mascara is the heroine make long and curl mascara, and I found this one easier to remove.

u/mikeike41Sentiment: likely positive Upvotes: 73

Even the KISS ME Heroine Make mascara, which is the stuff of legends where you can cry through marathons of horribly sad + tragic movies, rub your eyes until you get pink eye, get thrown into the sea, survive through the apocalypse AND STILL LOOK FABULOUS. Apparently not for me! That stuff is amazing, really, but it always smears on my under eyes (hello panda eyes) even though I can tell the formula is amazingly indestructible.

u/OPSentiment: likely negative Upvotes: 73

Heroine make super waterproof mascara. Its Armageddon proof.

u/bambamleiSentiment: likely positive Upvotes: 57

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